Set a Fallback Placeholder in Message Templates 📝
Now add in a fallback placeholder for information that may not be provided by the customer.
Example: Customer does not leave a name and you would like to address the customer as 'valued customer'
You can do this by first setting the placeholder variable followed by the word or and then your fallback text within single quotes.
This can be done in any SMS or Email message that you send out to your customers.